How to Change Your Brand Name/Generic on Amazon
In a competitive online marketplace like Amazon, your brand name is the first impression customers have of your business. Therefore, any mistake with your brand name can potentially affect your entire business. However, mistakes happen, and sometimes it becomes necessary to modify your brand name. In this article, we will discuss how to change a brand name on Amazon, especially when it involves minor errors or conflicts with existing brand names.
Can You Change Your Brand Name on Amazon?
Amazon does not allow frequent changes to brand names, as this can be seen as an attempt at rebranding or fraud. However, if there is a typo in the brand name or if another brand has the same name, you can request a correction. Amazon generally allows minor changes but will not approve completely new brand names.
How to Change a Brand Name on Amazon: Effective Methods
Method 1: Request a Change via Amazon Seller Central
This is the simplest and most direct method to request a brand name change. Follow these steps:
- Log into Amazon Seller Central: Go to your seller account and click on the “Help” option in the top right corner.
- Navigate to the Support Page: Scroll down and click on “Need More Help,” then go to the “Get Support” page. Select “Selling on Amazon.”
- Select the Issue: Choose “Products, Listings, or Inventory,” then select “Fix a Product Page.”
- Submit Your Request: Enter the ASIN number of the product with the incorrect brand name, click “Fix Detail Page,” and select “Brand” as the issue. Provide a valid explanation and submit your request.
Amazon will review your request, and if it meets the requirements, they will make the changes. If this method doesn’t work, try the next one.
Method 2: Directly Contact Amazon Support
If the first method doesn’t work, you can directly contact Amazon support to request the change:
- Go to the Amazon Seller Support Page: Navigate to the seller support page and contact Amazon via the available help options.
- Submit a Clear Request: Be clear and precise about your request. Specify your ASIN and the reason for the brand name change (e.g., typo or duplicate brand).
- Provide Documentation: Amazon may ask for a clear image of the product showing the brand name, logo, and barcode. Ensure the image is high resolution and the text is legible.
- Wait for Review: Amazon will review your request within 72 hours, and if approved, they will change the brand name for you.
Make sure your request is clear and well-supported by evidence, as Amazon will only consider requests that are properly documented.
Method 3: Find our insider manager to help change brand name
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Common Issues
- Brand Name Locked: If the brand name is locked when you try to edit the product page, it may be because the listing is not properly linked to Amazon’s Brand Registry. Ensure that your ASINs are correctly connected to your registered brand.
- Incorrect Brand Name: If your brand name has been mistakenly used due to a typo or conflict with a similar brand, you can use the above methods to request a correction. Make sure you provide clear evidence of your brand ownership.
Tips for Choosing a Brand Name That Sells
Choosing the right brand name is crucial for your brand’s success. Here are some helpful tips:
- Brainstorm Ideas: Generate as many name ideas as possible, keeping in mind the purpose of your brand name. Does it describe what you do, or is it a name that grabs attention?
- Differentiate from Competitors: Ensure your brand name is unique yet still relevant to your industry.
- Memorability: Choose a short and easy-to-remember name.
- Public Perception: Consider how your brand name will be perceived by the public. For example, a name that’s too feminine might alienate male customers, and vice versa.
- Domain Availability: Ensure that the domain name for your brand is available, so you can build a website.
Conclusion
While Amazon doesn’t allow frequent changes to brand names, corrections for minor errors or brand name conflicts can be made using the methods discussed above. As long as you provide clear evidence and a valid reason for the change, Amazon will typically approve the request. If you continue to face issues, consider seeking professional assistance to ensure your brand name is correctly represented on Amazon.
